Bachelor in Business Administration (B.B.A)

In today’s competitive economy, a B.B.A course trains effective leaders and entrepreneurs of tomorrow. The course curriculum of our three year B.B.A. Course is so designed as to provide the students a basic understanding about Management skills and trains them in effective communication skills. These skills form the foundation of their management careers. The programme also inculcates entrepreneurship skills in students. With this kind of curriculum, students are better poised to explore various opportunities in the management profession.

A student who has passed 10 + 2 in any discipline with a minimum of 45% marks can seek admission. The medium of instruction is English and all exams will have to be written in English. All students will undergo an English Proficiency Test after securing admission, based on which they will be divided into different groups for English Proficiency Classes.

B.B.A Ist Semester
S.No Course Code Name of Paper Credits Hours
1 PRINCIPLES & PRACTICES OF MANAGEMENT 5 5
2 MICRO-ECONOMICS 4 4
3 MACRO-ECONOMICS 4 4
4 INFORMATION TECHNOLOGY IN MANAGEMENT- 1 [Office / Productivity Suites] 4 4
5 MARKETING MANAGEMENT -1 [Marketing & Sales] 6 6
6 COMMUNICATIVE ENGLISH 4 4
B.B.A IInd Semester
S.No Course Code Name of Paper Credits Hours
1 BUSINESS ORGANIZATION & ENVIRONMENT 4 4
2 FINANCIAL MANAGEMENT – 1 [Financial Accounting] 4 4
3 HUMAN RESOURCE MANAGEMENT – 1 [Organizational Behavior] 5 5
4 BUSINESS MATHS & STATS – 1 [Mathematical Economics] 4 4
5 INFORMATION TECHNOLOGY IN MANAGEMENT – 2 [Management Information System] 4 4
6 BUSINESS ENGLISH 4 5

B.B.A IIIrd Semester
S.No Course Code Name of Paper Credits Hours
1 MARKETING MANAGEMENT – 2 [Consumer Behavior] 5 5
2 FINANCIAL MANAGEMENT – 2 [Managerial Accounting] 4 4
3 HUMAN RESOURCE MANAGEMENT – 2 [Human Resource Management] 5 5
4 BUSINESS MATHS & STATS – 2 [Mathematical Statistics] 5 5
5 CORPORATE COMMUNICATION 4 5
6 BUSINESS TAXATION [Elective 1] 3 3
7 PSYCHOLOGY [Elective 2] 3 3

B.B.A IVth Semester
S.No Course Code Name of Paper Credits Hours
1 STRATEGIC MANAGEMENT 5 5
2 PRODUCTION AND OPERATIONS MANAGEMENT 5 5
3 OPERATIONS RESEARCH AND LOGISTICS 5 5
4 PROJECT & EVENT MANAGEMENT 4 4
5 SOCIAL & MARKETING RESEARCH 6 6
6 ENTREPRENEURSHIP DEVELOPMENT PROGRAMME [Elective 1] 4 4
7 BUSINESS ETHICS-CORPORATE GOVERNANCE & SOCIAL WORK [Elective 2] 4 4

B.B.A Vth Semester
S.No Course Code Name of Paper Credits Hours
1 RETAIL MANAGEMENT 5 5
2 INDIAN FINANCIAL SYSTEM 4 4
3 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 3 3
4 E-COMMERCE 4 4
5 O-J-T [4 WEEKS INTERNSHIP IN AN INDUSTRY] 10 NA
B.B.A VIth Semester
S.No Course Code Name of Paper Credits Hours
1 SERVICES MARKETING 5 5
2 INTERNATIONAL FINANCE 5 5
3 RISK MANAGEMENT 4 4
4 BUSINESS LAW AND INDUSTRIAL RELATIONS 4 4
5 MANAGEMENT THESIS [BASED ON 2 WEEKS INTERNSHIP IN SERVICES INDUSTRY] 8 NA

Annual Fee – Rs. 46,000/-

Job Opportunities

Companies hire B.B.A graduates as management trainees. Upon graduation a student with a management degree can take many paths. Students can find entry-level jobs in the areas of:

Banking / Financial services
Retail
Health Care
Government Agencies
Service Industries
Non Profit Organizations
Entrepreneurial Ventures
Future Possibilities

B.B.A students can proceed to Masters in Business Administration (M.B.A) immediately after graduation, and, with the work experience gained during their B.B.A internship, these students are better positioned to benefit from an M.B.A programme than others.

Thus studying for a B.B.A is a means to acquire a broader perspective of business issues and of sharpening managerial skills. A B.B.A degree will give students a head start in building a business management career against those without this degree.

Students will undergo a rigorous On the Job Training (O.J.T) at the end of the fourth semester for about four weeks. Effort will be made to find opportunities for this outside Patna. All the expenses of such trainings will be met by the students. They will also undergo another OJT of a shorter period in the Service sector which will mostly be in Patna itself.