Aryabhatta Knowledge University

Bachelor in Business Administration (B.B.A)

In today’s competitive economy, a B.B.A course trains effective leaders and entrepreneurs of tomorrow. The course curriculum of our three year B.B.A. Course is so designed as to provide the students a basic understanding about Management skills and trains them in effective communication skills. These skills form the foundation of their management careers. The programme also inculcates entrepreneurship skills in students. With this kind of curriculum, students are better poised to explore various opportunities in the management profession.

A student who has passed 10 + 2 in any discipline with a minimum of 45% marks can seek admission.  The medium of instruction is English and all exams will have to be written in English. All students will undergo an English Proficiency Test after securing admission, based on which they will be divided into different groups for English Proficiency Classes.

B.B.A Ist Semester
S.No Course Code Name of Paper Credits Hours
1 PRINCIPLES & PRACTICES OF MANAGEMENT 5 5
2 MICRO-ECONOMICS 4 4
3 MACRO-ECONOMICS 4 4
4 INFORMATION TECHNOLOGY IN MANAGEMENT- 1 [Office / Productivity Suites] 4 4
5 MARKETING MANAGEMENT -1 [Marketing & Sales] 6 6
6 COMMUNICATIVE ENGLISH 4 4
B.B.A IInd Semester
S.No Course Code Name of Paper Credits Hours
1 BUSINESS ORGANIZATION & ENVIRONMENT 4 4
2 FINANCIAL MANAGEMENT – 1 [Financial Accounting] 4 4
3 HUMAN RESOURCE MANAGEMENT – 1 [Organizational Behavior] 5 5
4 BUSINESS MATHS & STATS – 1 [Mathematical Economics] 4 4
5 INFORMATION TECHNOLOGY IN MANAGEMENT – 2 [Management Information System] 4 4
6 BUSINESS ENGLISH 4 5

B.B.A IIIrd Semester
S.No Course Code Name of Paper Credits Hours
1 MARKETING MANAGEMENT – 2 [Consumer Behavior] 5 5
2 FINANCIAL MANAGEMENT – 2 [Managerial Accounting] 4 4
3 HUMAN RESOURCE MANAGEMENT – 2 [Human Resource Management] 5 5
4 BUSINESS MATHS & STATS – 2 [Mathematical Statistics] 5 5
5 CORPORATE COMMUNICATION 4 5
6 BUSINESS TAXATION [Elective 1] 3 3
7 PSYCHOLOGY [Elective 2] 3 3

B.B.A IVth Semester
S.No Course Code Name of Paper Credits Hours
1 STRATEGIC MANAGEMENT 5 5
2 PRODUCTION AND OPERATIONS MANAGEMENT 5 5
3 OPERATIONS RESEARCH AND LOGISTICS 5 5
4 PROJECT & EVENT MANAGEMENT 4 4
5 SOCIAL & MARKETING RESEARCH 6 6
6 ENTREPRENEURSHIP DEVELOPMENT PROGRAMME [Elective 1] 4 4
7 BUSINESS ETHICS-CORPORATE GOVERNANCE & SOCIAL WORK [Elective 2] 4 4

B.B.A Vth Semester
S.No Course Code Name of Paper Credits Hours
1 RETAIL MANAGEMENT 5 5
2 INDIAN FINANCIAL SYSTEM 4 4
3 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 3 3
4 E-COMMERCE 4 4
5 O-J-T [4 WEEKS INTERNSHIP IN AN INDUSTRY] 10 NA
B.B.A VIth Semester
S.No Course Code Name of Paper Credits Hours
1 SERVICES MARKETING 5 5
2 INTERNATIONAL FINANCE 5 5
3 RISK MANAGEMENT 4 4
4 BUSINESS LAW AND INDUSTRIAL RELATIONS 4 4
5 MANAGEMENT THESIS [BASED ON 2 WEEKS INTERNSHIP IN SERVICES INDUSTRY] 8 NA

B.B.A – Rs. 46,000/- at once.

For installment details please check with the office.

Job Opportunities

Companies hire B.B.A graduates as management trainees. Upon graduation a student with a management degree can take many paths. Students can find entry-level jobs in the areas of:

  • Banking / Financial services
  • Retail
  • Health Care
  • Government Agencies
  • Service Industries
  • Non Profit Organizations
  • Entrepreneurial Ventures

Future Possibilities

B.B.A students can proceed to Masters in Business Administration (M.B.A) immediately after graduation, and, with the work experience gained during their B.B.A internship, these students are better positioned to benefit from an M.B.A programme than others.

Thus studying for a B.B.A is a means to acquire a broader perspective of business issues and of sharpening managerial skills. A B.B.A degree will give students a head start in building a business management career against those without this degree.

Students will undergo a rigorous On the Job Training (O.J.T) at the end of the fourth semester for about four weeks.  Effort will be made to find opportunities for this outside Patna.  All the expenses of such trainings will be met by the students.  They will also undergo another OJT of a shorter period in the Service sector which will mostly be in Patna itself.

Bachelor in Computer Applications (B.C.A)

B.C.A degree helps the students to acquire sound knowledge of computer applications with the help of which they can have a perfect launch pad for a challenging career in the field of Information Technology (IT). Our course aims at providing deeper knowledge to the students in different areas like database and application packages, networking and internet, logical and numerical methods, programming basics and computer fundamentals. The course also helps the students develop core competencies in computer applications thereby creating best professionals for the IT industry.

A student who has passed 10 + 2  in any discipline (preference to those who have Mathematics, Physics and Chemistry) with a minimum of 45% marks can seek admission.  The medium of instruction is English and all exams will have to be written in English.   All students shall undergo an English Proficiency Test after securing admission, based on which they will be divided into different groups for English Proficiency Classes.

B.C.A Ist Semester
S.No Course Code Name of Paper Credits Hours
1 Communicative English 4 3
2 Basic Mathematics 5 5
3 Information Technology & Application 4 4
4 Principles of Management & Organization 5 5
5 Python Programming (Elective 1) 4 4
6 Problem Solving & Programming Concept (Elective 2) 4 4
7 Lab 103 2 3
8 Lab 105 2 3
9 Lab 106 2 3
B.C.A IInd Semester
S.No Course Code Name of Paper Credits Hours
1 Business English 4 3
2 Mathematics [Numerical Techniques] 5 5
3 System Analysis & Design 5 5
4 Problem Solving Technique & Programming in C 4 4
5 Operating System & Unix 4 4
6 Lab 204 2 3
7 Lab 205 2 3

B.C.A IIIrd Semester
S.No Course Code Name of Paper Credits Hours
1 Objected Oriented Programming using C++ 4 4
2 Internet & Web Designing 5 5
3 Java Programming 4 4
4 Software Engineering 5 5
5 Lab 301 3 4
6 Lab 303 3 4

B.C.A IVth Semester
S.No Course Code Name of Paper Credits Hours
1 Relational Data Base Management System 5 5
2 Digital Electronics – Computer System Architecture and Organisation 5 5
3 File & Data Structure 4 4
4 Introduction to Statistics 4 4
5 Lab 401 3 4
6 Lab 403 3 4

B.C.A Vth Semester
S.No Course Code Name of Paper Credits Hours
1 Windows Programming using VB .Net 4 4
2 Graphics & Multimedia 4 4
3 Computer Network, Data Communication, and Client Server Technology 5 5
4 Business Accounting & ERP 4 4
5 Lab 501 3 4
6 Lab 502 3 4
B.C.A VIth Semester
S.No Course Code Name of Paper Credits Hours
1 Web Technology (Elective 1) 5 5
2 Concept of Data Mining & Data Warehousing (Elective 2) 5 5
3 E-Commerce 5 5
4 Project & Viva 12 n/a
5 Lab 601 A 2 3
6 Lab 601 B 2 3

B.B.A – Rs. 42,000/- at once.

For installment details please check with the office.

After successful completion of B.C.A a student can work as a: Software Programmer, Database Administrator, System and Network Administrator, Multimedia/Web Programmer, Web Designer or if one leans towards the academic side – as Faculty for Computer Science/Computer Application Technologies. Alternatively, one can opt for post graduate courses such as Masters in Computer Application (M.C.A) or M.B.A in Information Technology.

Remuneration for B.C.A degree holders is generally very attractive as the range of careers in Computer and IT related fields are immense.

Bachelor in Commerce (Professional)

Traditional B.Com. degrees offer little more than accounting and taxation basics and therefore, do not offer students scope for being anything more than an accounts assistant or an accountant at best. Limited, narrowly focussed syllabus of traditional B.Com. courses seriously limits job opportunities and career options for the students of commerce. Today’s competitive world demands a much more broad based and simultaneously intensive knowledge of market ready skills. Our B.Com. (Professional) course is designed precisely to cater to such industry demands.

B.Com. (Professional) course incorporates an eclectic combination of subjects and skill sets that transform a commerce student into a business professional. Apart from imparting the essentials of traditional commerce courses, this course teaches fundamentals of financial and marketing management, evaluation of debts and shares, as well as banking and insurance. The course tops it all by training students in effective use of communication skills as well as computers for managing business. The course also trains them in entrepreneurship skills. With this kind of curriculum, students are better poised to pursue multifarious opportunities that today’s globalized economy has to offer.

The course is open to students of all streams, and not just for those with a commerce background. Students from non-commerce background at the Intermediate/Plus 2 level will have to appear for a qualifying test in basic Accounting, Mathematics, and Computer Literacy.  Further,  after taking admission, they will have to go through and pass a mandatory bridge course of 15 days in Accounting, Mathematics, and Computer Literacy. The bridge course aims at bringing all students at par with each other in terms of academic capability.

B.Com(Professional) Ist Semester
S.No Course Code Name of Paper Credits Hours
1 FINANCIAL ACCOUNTING – I 5 5
2 BUSINESS ECONOMICS 3 4
3 BUSINESS ORGANIZATION AND MANAGEMENT 3 4
4 BUSINESS STATISTICS 5 4
5 BASIC SPREADSHEET CONCEPTS 3 3
6 COMMUNICATIVE ENGLISH 4 5
7 Lab 105 1 2
B.Com(Professional) IInd Semester
S.No Course Code Name of Paper Credits Hours
1 FINANCIAL ACCOUNTING – II 5 5
2 MERCANTILE [CORPORATE] LAW 3 3
3 BUSINESS MATHEMATICS 5 5
4 IT FOR ACCOUNTING 4 4
5 INTERMEDIATE SPREADSHEET CONCEPTS 3 3
6 BUSINESS ENGLISH 4 5
7 Lab 205 1 2

B.Com(Professional) IIIrd Semester
S.No Course Code Name of Paper Credits Hours
1 MANAGEMENT ACCOUNTING 5 5
2 TAXATION LAWS – I 4 4
3 ENTREPRENEURSHIP 4 4
4 E-COMMERCE 3 3
5 PROJECT APPRAISAL-FINANCE AND MANAGEMENT 4 4
6 Lab 304 1 2

B.Com(Professional) IVth Semester
S.No Course Code Name of Paper Credits Hours
1 COST ACCOUNTING 5 5
2 TAXATION LAWS – II 4 4
3 FINANCIAL MANAGEMENT 4 4
4 AUDITING 5 5
5 BUSINESS RESEARCH METHODOLOGY 3 3
6 Lab 405 1 2

B.Com(Professional) Vth Semester
S.No Course Code Name of Paper Credits Hours
1 FINANCIAL INSTITUTIONS SERVICES AND MARKETS 4 4
2 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 5 5
3 PRINCIPLES & PRACTICE OF BANKING 4 4
4 PRINCIPLES & PRACTICE OF INSURANCE 4 4
5 INDUSTRY INTERNSHIP & VIVA – I 3 N/A
6 Lab 505 – PROJECT BASED ON INTERNSHIP 2 2
B.Com(Professional) VIth Semester
S.No Course Code Name of Paper Credits Hours
1 INDUSTRY INTERNSHIP & VIVA – II 3 N/A
2 MARKETING MANAGEMENT 4 4
3 BUSINESS INTELLIGENCE 4 4
4 BUSINESS ETHICS 3 3
5 FINANCIAL MODELING 4 4
6 Lab 601 – PROJECT BASED ON INTERNSHIP 2 2
7 Lab 603 1 2
8 Lab 605 1 2

B.B.A – Rs. 38,000/- at once.

For installment details please check with the office.

Job Oppotunities

Upon graduation a student with a B.Com. (Professional) degree can take many paths. Students can find entry-level jobs as:

  • Financial Manager
  • Securities Analyst
  • Portfolio Manager
  • Specialist Officer & P.O. (in Banks, Insurance and Mutual Fund Companies)
  • Tax & Insurance Advisor
  • Project Evaluator
  • Business Data Analyzer
  • Entrepreneur/ Business Owner

Future Possibility

After having completed B.Com. (Professional) students can proceed to an MBA or an M.Com or an M.Com (Professional). Other professional post-graduate courses open to them are: CA, CS, CFA, etc.

Studying for a B.Com (Professional) Degree is a means to acquire a broader perspective of business issues and of sharpening managerial skills. A B.Com (Professional) Degree will give students a head start in building a highly successful career against those without this degree.

Bachelor in Business Economics (B.B.E)

The underlying philosophy of the Bachelor of Business Economics course is to develop theoretical and analytical skills of the students so that they may be absorbed in the corporate world or be able to pursue higher studies at the Master’s level. In the rapidly changing global market scenario, there is a need for the students to equip themselves with the capability to understand and handle the dynamic of economics and the business world. The papers in this course have been designed to include recent changes and developments and current trends in business and economy. There is a substantial infusion of quantitative techniques component in the syllabus to equip students with essential tools for business and economic analysis. The course aims to expose students to the areas of finance, marketing and the legal structure within which businesses operate. Thus, a fine balance has been maintained between the economic theory and practical business components.

A student who has passed 10 + 2 in any discipline with a minimum of 45% marks can seek admission.  The medium of instruction is English and all exams will have to be written in English. All students will undergo an English Proficiency Test after securing admission, based on which they will be divided into different groups for English Proficiency Classes.

B.B.E Ist Semester
S.No Course Code Name of Paper Credits Hours
1 MICRO-ECONOMIC ANALYSIS – 1 5 5
2 MATHEMATICS FOR BUSINESS AND ECONOMICS 4 4
3 BUSINESS COMMUNICATION 3 3
4 INFORMATION TECHNOLOGY FOR BUSINESS AND ECONOMICS (PRACTICAL) 5 7
B.B.E IInd Semester
S.No Course Code Name of Paper Credits Hours
1 MICRO-ECONOMIC ANALYSIS – 2 5 5
2 ECONOMICS OF MONEY – BANKING AND FINANCE 4 4
3 STATISTICS FOR BUSINESS AND ECONOMICS 4 4
4 SPREADSHEETS FOR BUSINESS AND ECONOMICS – 1 (PRACTICAL) 5 7

B.B.E IIIrd Semester
S.No Course Code Name of Paper Credits Hours
1 PUBLIC FINANCE 3 3
2 MACRO-ECONOMIC POLICY AND APPLICATION 4 4
3 RESEARCH METHODOLOGY 3 3
4 SPREADSHEETS FOR BUSINESS AND ECONOMICS – 2 (PRACTICAL) 5 7
5 COMPUTATIONAL TECHNIQUES FOR BUSINESS & ECONOMICS: SAGE (PRACTICAL) 5 7

B.B.E IVth Semester
S.No Course Code Name of Paper Credits Hours
1 INTERNATIONAL ECONOMICS 4 4
2 BUSINESS ORGANIZATION & ENVIRONMENT 3 3
3 FINANCIAL ACCOUNTING & MANAGEMENT 3 3
4 COMPUTATIONAL TECHNIQUES FOR BUSINESS & ECONOMICS: SPSS – 1 (PRACTICAL) 5 7
5 COMPUTATIONAL TECHNIQUES FOR BUSINESS & ECONOMICS: TALLY – 1 (PRACTICAL) 5 7

B.B.E Vth Semester
S.No Course Code Name of Paper Credits Hours
1 INDIA'S ECONOMIC DEVELOPMENT SINCE INDEPENDENCE 4 5
2 ECONOMETRICS 4 5
3 LEGAL ASPECTS OF BUSINESS 3 4
4 COMPUTATIONAL TECHNIQUES FOR BUSINESS & ECONOMICS: SPSS – 2 (PRACTICAL) 5 7
5 COMPUTATIONAL TECHNIQUES FOR BUSINESS & ECONOMICS: TALLY – 2 (PRACTICAL) 5 7
B.B.E VIth Semester
S.No Course Code Name of Paper Credits Hours
1 EVOLUTION OF ECONOMIC THOUGHT 4 5
2 ECONOMICS OF GROWTH 4 5
3 OPERATIONS RESEARCH 4 5
4 INDIAN FINANCIAL SYSTEM 4 5
5 INTERNSHIP/ UNDERGRADUATE THESIS AND VIVA 8 NA

B.B.A – Rs. 38,000/- at once.

For installment details please check with the office.

Job Oppotunities

Organisations of all sizes – from small businesses to large-scale corporations – either employ or consult business economists, as do service providing institutions such as banks and charitable bodies. Following is the partial list of a few potential entry-level job positions for a BBE graduate:

  • Business Development Officer/Customer Relationship Manager
  • Management Trainee
  • Investment Consultant
  • Business/Marketing/Sales Support Analyst
  • Market Research/Statistical Research Consultant
  • Marketing/Purchasing Executive
  • Investment/Financial/Risk Analyst
  • Logistics/Forecasting Analyst
  • Pension Fund/Income Tax Planner

Future Possibility

BBE students can proceed to Master in Business Economics (MBE), Masters in Arts (Economics) and Master in Business Administration (MBA). BBE graduates are eligible for all graduate level Central and State government jobs through the Union and the respective State Public Service Commissions. Specialist jobs, like the one in Indian Economic Service (IES), the Planning Commission of India, National Sample Survey Organisation (NSSO), National Bank for Agriculture and Rural Development (NABARD) and in the Reserve Bank of India (RBI) are open only for Economics graduates.

Besides becoming a Probationary Officer, students of BBE can also be employed as Specialist Officers in banks, both nationalized and private. Other institutions, like Non-Banking Financial Companies, Insurance, Investment Bankers, Equity Research, Market Research, Share Trading, Export Houses, and Asset Management companies, have a plethora of jobs open for them.

Bachelor in Mass Communication (B.M.C)

This has been designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age. This course will prepare students to work across more than one area in the rapidly expanding world of media and corporate communication. It provides key technological skills and knowledge for work in corporate media and communication fields, as well as an understanding of issues and debates concerning media, communication and information.

A student who has passed 10 + 2 in any discipline with a minimum of 45% marks can seek admission.  The medium of instruction is English and all exams will have to be written in English. All students will undergo an English Proficiency Test after securing admission, based on which they will be divided into different groups for English Proficiency Classes.

B.M.C Ist Semester
S.No Course Code Name of Paper Credits Hours
1 ENGLISH – 1 4 4
2 SOCIAL MEDIA AND COMMUNICATION – 1 4 4
3 INTRODUCTION TO COMMUNICATION 4 4
4 RADIO BROADCASTING 3 3
5 WRITING FOR MEDIA 4 4
6 BASICS IN COMPUTER APPLICATION – 1 4 5
7 DIGITAL AUDIO PRODUCTION – 1 4 5
B.M.C IInd Semester
S.No Course Code Name of Paper Credits Hours
1 ENGLISH – 2 4 4
2 SOCIAL MEDIA AND COMMUNICATION – 2 4 4
3 MEDIA EDUCATION 4 4
4 MASS COMMUNICATION THEORIES 5 5
5 BASICS IN COMPUTER APPLICATION – 2 4 5
6 DIGITAL AUDIO PRODUCTION – 2 4 5

B.M.C IIIrd Semester
S.No Course Code Name of Paper Credits Hours
1 PUBLIC RELATIONS 4 4
2 PRINT JOURNALISM 4 4
3 TELEVISION PRODUCTION – 1 4 4
4 ADVERTISING 4 4
5 COMMUNICATIVE HINDI [ELECTIVE 1] 4 4
6 COMMUNICATIVE ENGLISH [ELECTIVE 2] 4 4
7 PRINT JOURNALISM AND ADVERTISING (PRACTICAL) 4 5
8 TELEVISION PRODUCTION – 1 (PRACTICAL) 4 5

B.M.C IVth Semester
S.No Course Code Name of Paper Credits Hours
1 TELEVISION PRODUCTION – 2 4 4
2 CORPORATE COMMUNICATION 4 4
3 COMMUNICATION AND DEVELOPMENT 4 4
4 FILM STUDIES 4 4
5 TELEVISION PRODUCTION – 2 (PRACTICAL) 4 5
6 PHOTOJOURNALISM (PRACTICAL) 4 5
7 DEVELOPMENT COMMUNICATION (PRACTICAL) 4 5

B.M.C Vth Semester
S.No Course Code Name of Paper Credits Hours
1 MEDIA CRITICISM 4 4
2 HUMAN RIGHTS AND MEDIA 4 4
3 O-J-T /RADIO SHOW/MAGAZINE PRODUCTION/ SHORT FILM PRODUCTION AND VIVA 10 12
B.M.C VIth Semester
S.No Course Code Name of Paper Credits Hours
1 MEDIA ENTREPRENEURSHIP 4 4
2 MEDIA ETHICS 4 4
3 TELEVISION PRODUCTION – 3 4 5
4 STUDENT PROJECT AND VIVA 10 N/A

B.B.A – Rs. 38,000/- at once.

For installment details please check with the office.

Job Oppotunities

There are endless opportunities of career for students of Mass
Communication, which even extends beyond the field of Media and
Communications. Following is the partial list of a few potential entry-level job positions for a BMC graduate:

  • News Presenter/Talk Show Hosts
  • Public Relations Officer
  • Radio/Video Jockey
  • Reporter/Correspondent/Journalist
  • TV Correspondent/Photojournalist
  • Creative Consultant/Campaign Designer
  • Feature/Screen/Copy Writer
  • Art Director/Editor
  • Floor Manager/Sound Engineer/Technician

Future Possibility

BMC students can proceed to Master in Mass Communication (MMC). The broad expertise and skills gained through Mass Communication ensures excellent careers for the graduates even in other professions besides Media. Various employment areas for them are Blogs, Radio Telecasting Companies, Websites, Central Information Service, Advertising Agencies, Broadcasting Corporations, Legal Affairs Department, Photography Companies, Press Information Bureau, Periodicals and Magazines, etc. Some government organizations that offer candidates who have completed mass communication courses are All India Radio (AIR), Doordarshan, Rajbhasha Department in Human Resources Development ministry, etc.

Students will undergo a rigorous On-the-Job Training (OJT) in the sixth semester for about four weeks. Efforts will be made to find opportunities for this outside Patna. All expenses of such trainings will be met by the students.